Greetings all iBranch users! I am the Online Evangelist of iBranch.in. Whats that? you must be thinking. Well my job is to help you get maximum benefit from iBranch service. So that’s going to be the main objective of ‘iBranch iDEAS!’.

Let me give you a brief description of all of them.

How we got transformed from a software product company to a web services company was described in the part 2 of this series. That transformation however was merely technological. It brought about its own set of marketing challenges, of which the first was market positioning. It took us quite a few brainstorming sessions and sales pitches before we finally decided to position iBranch.in as ‘Intra College Portal Service’. This straightforward positioning proved the most effective as compared to generic and industry accepted terms like ‘Web Enterprise Portal’ etc. It also helped us in creating our own niche.

After the positioning got stabilized, the next task we had to take up was indeed herculean – motivating the teachers & Students to *Adopt* iBranch for their day-to-day intra college collaboration. By early 2008 we had managed to convince 8 colleges in Bhopal to subscribe to our service. It was obvious that the usage of our service in these colleges would define the future of iBranch.in. We virtually...

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